“One good deed can branch off into an infinite reality of good things” - Ayub @GMW Bali 2023
In 2021, Dinar Standard hosted a 90 minute focus group with diverse GenZs (born 1997 -2012) and Millennials to discuss their perspectives on the Islamic economy 🌎
A lightbulb went off 💡
Imagine if the stories, experiences and knowledge shared in the group could be bottled up for all to learn from? (Side note: speaking of bottling up experience - brother Ibraheem is a brilliant documentarian and storyteller)
We realised that when we achieve this…
➕ unlocks the power of of inspiring people by sharing each other’s experiences through communities of practice
➕ every story when unfolded at the right moment has the potential to make a lasting change in a person’s life
➕ create opportunities for people to discover their why
We’ve found our purpose, which is to use our resources to improve our lives and those of Muslim communities, and make a difference.
Our goal is to collaborate on initiatives and create products that align with Islamic values and tackle the biggest challenges faced by the Muslim community.
Our focus group with Dinar Standard showed us the power of shared experiences and knowledge.
Finding our purpose is one thing, but making a positive impact through action is another. That's where My deeds was born.
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